2021第三届中国奢侈品数字化创新峰会

-会议内容-

全球新冠肺炎疫情对奢侈品行业的影响是破坏性的，也促使各大品牌推进数字化革命。如何实现闭环O2O购物体验，加快消费者从兴趣到最终购买的决策过程；如何动态调整营销支出，并增强品牌粉丝和销售的转化率；如何分析消费者画像及需求，制定数据驱动型的营销决策；如何提供定制的内容和闭环全渠道体验；如何在单个广告活动中结合社交媒体，最大程度地实现品牌推广和销售转化；如何在不牺牲品牌DNA的情况下在数字市场中前进并增加利润……

此次会议将重点讨论奢侈品行业主要的数字化趋势，并为品牌主提供良方，使之得以构建实现长期数字化转型的能力，同时在数字世界中保持奢侈品牌传统，从而在2021年及未来制胜中国市场。

The global COVID-19 pandemic has been disruptive for the luxury industry, and has acted as an accelerator for brands to adopt digital revolution. how to achieve closed-loop O2O shopping experience to expedite consumer decision making process from interest to final purchase. how to dynamically adjust marketing spend and to increase conversion rate of followers and sales. how to analyze consumer profiles and needs to make data-driven marketing decisions. how to provide customized content and closed-loop omni-channel experience. how to combine social media ads in a single campaign to maximize publicity and sales conversion. how to move forward in a digital marketplace and grow the bottom lines without sacrificing the brand DNA…

This session focused on key luxury digital trends and suggested ways brands could take to build capabilities to achieve long-term digital transformation while maintain luxury brand heritage in the digital world and stay on top of the game in China for 2021 and beyond.

会议热点话题

• “新常态”下的奢侈品社交电商
• 奢侈品行业的数字化战略与良好绩效
• 社交私域流量运营赋能高效奢侈品消费者获取
• 奢侈品O2O社交零售：实现从“流量”到“销量”的转化
• 如何实现闭环O2O购物体验，加快消费者从兴趣到最终购买的决策过程
• 奢侈品牌如何适应不断变化的消费者行为

HIGHLIGHTS

• Luxury Social Commerce in the “New Normal”
  

• Digital Strategy and Good Performance in Luxury
  

• Social Private Traffic Operation Empower Efficient Luxury Consumer Acquisition
  

• Luxury O2O Social Retail to Realize the Conversion from "Traffic" to "Sales"
  

• How to Achieve Closed-loop O2O Shopping Experience to Expedite Consumer Decision Making Process from Interest to Final Purchase
  

• How is Luxury Brands Adapting to Changing Consumer Behaviors?
  

Attendees

• President/Vice President/Chief Executive Officer/Chief Operating Officer
• CMO/Marketing Vice President/Marketing Director
• Chief Digital Officer/CIO /IT Director/ CRM Director/Manager
• Head of Digital Transformation/
• E-commerce/Commercial Director
• Head of Performance Marketing& CRM
• International Sales Director/
• Business Development Director
• Digital Marketing Director/Manager
• Director/Manager of Heritage and Innovation
• Social Media Director/Manager
• Brand /PR Communication VP/Director/Manager

Related Sectors

Beauty、Fashion、Jewelry、Luxury Cars、Fine Wines& Spirits、Fine Art、Gourmet Food &Fine Dining、High Quality Design Furniture& Homeware、Luxury Hospitality、Yachting

-主办方介绍-