数字医药和医疗营销创新峰会上海 2019 Digital Pharma Marketing Innovation Summit

-会议内容-

Interweaving with big data, the Internet starts its time of digital marketing. It is researched that digitization has deeply penetrated daily behaviors of doctors and patients in China.

With the traditional marketing methods faced with its situation of depression, which is as cold as winter, there is still a little time difference between the rise of pharmaceutical industry´s online marketing and FMCG (fast-moving consumer goods) since the significant disparity with common fast-moving consumer goods on aspects of products, distribution channels, target groups. How will pharmaceutical industry embrace digital marketing in this round of wave represented by digital innovation? What is the current situation of pharmaceutical companies like? What problems and troubles did they meet in the process of development? Are there any successful implementation cases? What will the development trend be like in the future?

 

Why should attend

Understanding the latest digital marketing trends of medical industry enterprises: AI intelligent medical care/commercial with big data/content creation/e-commerce platform/multi-channel marketing/commercial insurance/pharmaceutical retail

Best marketing strategy combined with patient-centered business model change

Assist in the process of digital transformation of traditional pharmaceutical industry's active innovation in compliance era

A better understanding of how the Mobile Internet contributes to the marketing model reform of traditional pharmaceutical industry

Using digital marketing strategy to achieve the efficiency upgrade of traditional medical industry marketing

Improving channel analysis and insight to realize the precision marketing in the pharmaceutical industry through multiple channels

With the latest successful digital marketing cases, inspire the digital marketing strategies and ideas that combine our products and concepts

Digital Marketing

Interactive Marketing

Mobile Marketing

Online Marketing

Sales

Marketing

Public Relations

Customer Relations

Social CRM

Social Business

Social Community

Crisis Management

Commercial

Training

Education

Medical

 

In this session, we will focus on

Pharmaceutical companies’transformation, development trend and perspective about the prospect

How pharmaceutical companies can innovate digital communication tools and management platforms

Successful cases of digital marketing strategy concentrating on patients

Exploration of methods to digital marketing and the accurate marketing channel

Exploration of innovative business model and the best solution

Based on the advanced information technology and big data, how pharmaceutical companies can achieve its expected effects and the maximum ROI of pharma ´ s transformation to digitalization by combining the company´s features and product attributes with it

-主办方介绍-