硅谷产品大师，启示录作者 Marty Cagan 公开课：卓越产品经理高端培训

培训大纲 / Syllabus

12月05-06日，周二-周三，09:00-17:00

•  Product organization overview: roles and responsibilities 产品团队：职责

Everything starts with the people on the team, and the roles and responsibilities. We clearly define the key roles and discuss who is responsible for what. We discuss all of the key roles of a modern technology product team. We also discuss the characteristics of a strong, dedicated product team.

团队发展的开始在于每位成员及各自的职责。我们需要清晰的决定出团队中的主要负责人。同时也会探讨现代技术产品团队中主要负责人的具体职责，以及一个强大而又专业的产品团队所具备的特征。

•  Product vision: strategy and objectives 产品布局：战略目标

One of the key responsibilities of the product organization is deciding which of the many possible opportunities to pursue. This includes tools and techniques for evaluating opportunities, product planning and helping each product team understand how it contributes to the overall success of the company.

产品型企业最关键的职责之一是确认哪些可能的机会，包括评估机会、产品方案、并帮助产品团队理解如何为企业整体成功做出贡献的工具和技术。

•  Product analytics: the power of data 产品分析：数据的力量

Today’s teams use data to inspire product work, understand customer behavior, measure progress, prove whether ideas work, and inform decisions. This section discusses the critical concepts and techniques, including the use of product scorecards.

目前很多团队都在使用数据来激发产品运作、了解用户行为，衡量进度、证实想法是否有效，并通知决策。本环节我们将讨论关键概念和技术，包括产品记分卡的使用。

•  Product discovery: discovering successful products 产品挖掘：挖掘成功的产品

The heart of the product team’s job is to discover products that are valuable, usable, feasible, and viable, and most importantly, have real evidence from the target customers that the product you are proposing will succeed in the market. We discuss the major ideation and testing techniques including the use of MVP Tests to converge on Product Market Fit. These include many forms of prototyping, user testing and A/B testing.

产品团队的核心工作在于发掘产品的价值，用途、可行性、并且最重要的是能够从目标用户有正式的证据证明产品在市场是可以成功的。我们将讨论主要的思维过程以及测试技术，包括使用MVP 测试来融合产品适应市场。这个包括不同形式的原型设计、用户测试、A/B测试。

•  Product delivery: working with product development 产品交付：与产品开发团队协作

Once the product team has defined the product, the product development organization works to build and deliver the product. In this section we describe how modern product organizations apply Agile methods to rapidly deliver scalable, quality software.

一旦产品团队确定产品原型，产品开发团队将进行产品开发、交付的工作。在这个环节，我们将讲述现代产品团队如何运用敏捷思维去高效完成高适用、高质量的软件产品。

•  Product optimization: refining existing products 产品优化：精益现有产品

Once a product has launched, the product team enters a mode of rapid test and learn, making a series of incremental improvements, measuring the results and adjusting. We will talk about the major tools for product optimization including the use of analytics and multivariate testing.

一旦产品推出，产品团队将进入快速测试和学习模式中，进行一系列的改进、结果测量并进行调整。我们将讨论产品团队的主要工具，包括用于分析及多变量测试。

•  Product culture: building a strong product organization 产品文化：建立强大的产品团队

We conclude with a discussion of the importance of and characteristics of a strong product culture, followed by a discussion on how to go about implementing change in the organization.

最后，我们将共同探讨一个强大的产品文化的对企业的重要性以及特点，并讨论产品团队如何变革。

-会议门票-

培训票 ：18000元

• 2天系统专题培训课程

• 深度探讨技术与团队发展

• 2天商务自助午餐+茶歇

* 提供同传翻译

* 5人以上享有6.5折惊喜团购价！

-场馆介绍-

上海新发展亚太JW万豪酒店

交通指南：上海浦东国际机场 驾车距离50.3公里（约57分钟） 上海虹桥国际机场 驾车距离11.9公里（约27分钟） 虹桥火车站 驾车距离11.1公里（约25分钟） 上海火车站 驾车距离7.7公里（约23分钟） 市中心 驾车距离9.5公里（约35分钟）

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