2018B2B数字化转型大师班（上海）

-会议内容-

麦肯锡研究院指出，传统行业通过数字化创新，会带来10%-45%行业增长。在一些产业里面，这个增量还会变得更大。一个拥有上百年传统的行业在拥抱了互联网之后，甚至会面临井喷爆发。
According to McKinsey Global Institute, traditional B2B industry will have 10% - 45% growth through digital innovation, and the increase percent is even higher in some industries. A traditional industry with hundred years history will have rapid growth when embracing the Internet.  
Realizing the importance of E-commerce model, Digital Marketing, and Big Data Application under the current macro-environment, a growing number of traditional B2B companies have started to devote themselves into digital transformation in recent years. However, it's difficult for these companies to transform realization into practice. During the process of digital transformation, these companies are nowhere near, and unable to get to the point.

在本期课程中，讲师将结合不同行业背景的B2B企业数字化转型中摸爬滚打的十多年经验，通过理论与workshop案例并述的方式，为探求数字化创新之路的B2B营销人们指点迷津。
Thus, in this course, we would answer several key questions concerning company's external digitalization: What's the true meaning of business and marketing/sales operation digitization; how much benefit could it bring; and which method or approach should companies take to allocate resources and accomplish their goals? Based on his own experience in the field, the instructor will combine theory with living examples for illustration, and answer marketers' wonders and confusions. 

主要知识点 Main Learning Points:

中国B2B 电商市场情况 

​​​​​​​B2B 与B2C 商业模式的本质区别
The differences between B2C and B2B models 
B2B 企业的电商化转型 
Digital transformation strategies for traditional B2B companies:
- 商务电子化BOL
- E-commerce - BOL, Platforms & KOL
B2B 企业的数字化营销战略 
B2B companies’ digital marketing strategies:
- SEO/SEM
- SEO/SEM
- 电商营销与社交媒体营销 （B2B电商、裂变式传播、内容营销、千人千面、协同过滤、大数据人群画像等） 
- B2B E-commerce (Fission propagation, Content marketing, Personalized marketing, Big data crowd portrait) 

- O2O
- O2O and new retailing 
创新技术、营销自动化 
Marketing automation 
-B2B用户消费行为分析 
-B2B consumer behavior analysis
-基于LBS 的营销 
-Marketing based on LBS model 
-AI、RFID、智能穿戴设备等。 
-AI artificial intelligence, 5G，AR/VR，intelligent equipment, etc 
社交媒体研究与案例分析：抖音、今日头条等
Social media strategies and case studies: DouYin, Toutiao.com
大企业创新和创新技术 
LSE innovation strategies and technologies

为何参加 BENEFITS OF ATTENDING:

了解大公司的数字化真实案例，选择最适合自己企业的数字化转型策略与方法快速搭建
You will understand the digital strategy principle and core value for your business, finding the right argument to convince your management team and get your resource,
一个可行的数字化方案，为企业带来10%以上的业绩增长
You will be able to make your digitalization strategy and roadmap fitting your business & choose the most suitable and feasible roadmap for your digitalization, which will bring at least 10% revenue increase for your organization
变身数字达人玩转大数据与各种创新技术，掌握大公司转型成功的要诀 
After the two-day Masterclass, you will learn the key elements of digitalization and become a true digital expert equipped with big data and innovative marketing technologies.

适合人群 WHO SHOULD ATTEND:

所有想要知道B2B 业务模式如何做电商化和数字化转型的人们： 
Senior executives who are interested in B2B digitalization strategy, including:
 总经理
General Managers/MD, Director and C‐Level (CEO,    COO, CMO)
市场总监/高级市场经理/市场经理
Sales & Marketing Directors/Managers
销售总监/经理/商务发展总监/经理
Commercial Directors/ Business Development    Directors/Managers
首席数字官
Chief Digital Officers
首席创新官 
Chief Innovation Officers
产品总监/经理
Brand Directors/Managers
品牌总监/经理
Product Directors/Managers

-主办方介绍-

SZ&WGroup（泽为咨询）

泽为集团成立于2008年，是商业资讯服务商及活动主办方。公司总部设在中国上海和美国洛杉矶。 泽为集团旗下有“泽为研究中心”“泽为会议策划”“泽为行业社区”等知名市场研究及商业活动策划品牌. 立足中国及亚洲市场，公司业务遍及中东，欧洲，非洲，南美洲的新兴经济体。