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会议详情 |
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2019-03-21 08:00 至 2019-03-22 18:00
推荐会议：2025第三届医疗机器人大会
发票类型：增值税普通发票 增值税专用发票
参会凭证：现场凭电话姓名参会 邮件/短信发送参会通知
17+ Distinguished speakers to share their insights
30+ Case studies from world-class top brands
200+ Marketing and communication professionals to network
Interweaving with big data, the Internet starts its time of digital marketing. It is researched that digitization has deeply penetrated daily behaviors of doctors and patients in China.
With the traditional marketing methods faced with its situation of depression, which is as cold as winter, there is still a little time difference between the rise of pharmaceutical industry´s online marketing and FMCG (fast-moving consumer goods) since the significant disparity with common fast-moving consumer goods on aspects of products, distribution channels, target groups. How will pharmaceutical industry embrace digital marketing in this round of wave represented by digital innovation? What is the current situation of pharmaceutical companies like? What problems and troubles did they meet in the process of development? Are there any successful implementation cases? What will the development trend be like in the future?
In this session, we will focus on
Pharmaceutical companies’ transformation, development trend and perspective about the prospect
How pharmaceutical companies can innovate digital communication tools and management platforms
Successful cases of digital marketing strategy concentrating on patients
Exploration of methods to digital marketing and the accurate marketing channel
Exploration of innovative business model and the best solution
Based on the advanced information technology and big data, how pharmaceutical companies can achieve its expected effects and the maximum ROI of pharma´s transformation to digitalization by combining the company´s features and product attributes with it
Why Should Attend?
Optimizing your organization’s digital footprint
Utilizing the right digital outlets to communicate with your audience
Understanding emerging new media trends such as WeChat, on/offline integration, Omni-channel, co-marketing etc.
Using social media, public relations, and advertising to create the “right” approach
Leveraging your audience to build brand advocates and fuel word of mouth campaigns
Better understanding of big data and how to analyze and put the results into action
Crafting new strategies to bring your strategy and campaigns to the next level
Who Should Attend?
GM, VP, Directors and managers with responsibilities in :
Digital Marketing
Interactive Marketing
Mobile Marketing
Online Marketing
Sales
Marketing
Public Relations
Customer Relations
Social CRM
Social Business
Social Community
Crisis Management
Commercial
Training
Education
Medical
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Master-land商务咨询是一家为世界各地的企业高管提供量身定制的专业培训,实际会议和商业咨询服务的商业信息公司，涉及法律、采购、供应链、物流、仓库、研发、EHS和营销领域等等方面。 Master-land每年组织超过50场活动，与大部分世界1000强公司的高层经理一起提高他们的商业战略，满足他们的学习和培训需求。并且我们在不断快速成长。 我们的秘方是容易理解客户的需求，并产生良好的客户服务质量事件。 我们邀请领先企业的管理者，行业决策者和创新者在我们的活动中分享他们的智慧，最佳商业实践和新技术。我们致力于为我们的客户提供即刻可用的前沿信息。我们不断研究和聆听所有行业以保证我们提供的商业智慧是及时和前沿的。 所有我们的活动都是由我们专业的人员经过仔细研究并由我们强大的市场和销售团队进行推广以保证参加者、演讲者和赞助商的期望不仅得到满足，而且是超出的。我们信奉和绝大多数的创新和有远见的组织保持良好的长期伙伴关系。
Day-1 (Thursday, March 21)
Opportunity & Challenge (external Environment & Policy)
9:00-9:05 Opening of the Moderator
9:05-9:30
Empowering China Pharma Business Growth through Digital Sales 2.0
China faces a unique combination of challenges including healthcare budget constraints, long distances, compliance, remote access & infrastructure, making cost-effective accessibility a concern. However, the recent AIML technology and healthcare big data boom in China have shed lights on these barriers and ensured that innovative tech solutions are coming along. We unveil the latest in ‘virtual reps’ technology to ensure effective and efficient HCP engagements enabled by customer 360 profiles and precision targeting engine.
Kings Wang，Senior Director, Strategic Planning & Business Development, Head of Contract Sales & Medical Services, IQVIA Greater China
9:30-10:15
In the era of compliance, how to do better government affairs communication under the strategy of big health
Qing XI, Sr. Director, Government Affairs, Market Access & Communications, Pfizer China
10:15-10:45 Coffee Break
10:45-11:30
How technology innovation will improve outcomes for patients living with neurological conditions
Aaron Tian, Head of Neuroscience Patient Innovation China,UCB
11:30-12:15
Digital Health Solutions
Chinese consumers are highly receptive of digital commerce and the latest innovations. However, digital technologies haven't significantly transformed or disrupted the healthcare industry thus far. This presentation will look at the current pain points in chronic disease management and technology readiness, and talk about how to create better offerings, gather insights and improve patient outcomes.
John Ma, Senior Marketing Director, Strategic Planning and Commercial Innovation,Novo Nordisk
12:15-13:15 Lunch Break
13:15-14:15
Compliance following and digitalization ahead, changes and the unchanged in the marketing innovation of pharmaceutical equipment enterprises
Moderator :Roger Liu, Commercial Strategy & Excellence Vice President，AstraZeneca China
Marie CHAVANON, Head of Customer Innovation，Sanofi
Eva Liu，Marketing Director-Public Segment，GE Healthcare
Tianhong Tan，General Retail Manage，JD Pharma
Declan Rooney, Senior Director, Self Care Franchise Asia Pacific, Johnson & Johnson
Lu Yabin ，IT Functional Leadership, BCL-BS-IT-ITFL，Bayer (China) Ltd
Angela Xu，Chief Marketing Officer，Eli Lilly and Company
14:15-15:00
Open Innovation – challenges and opportunities to adapt to the digital landscape
While historically corporate innovation efforts have been siloed within research labs and boardrooms, in today’s rapidly moving environment, companies cannot afford to keep their closed models and have to reach beyond traditional borders to improve the speed, quality and cost of innovation. This presentation will look at the challenges and opportunities of Open Innovation in MNCs and how to drive it
Marie CHAVANON, Head of CustomerInnovation,Sanofi
15:00-15:30 Coffee Break
15:30-16:15
How digital marketing enable medical device business and precision health?
Nowadays in the digital era, when we talk about digitalmarketing, we are talking about not only cost control, more coverage or better ROI, but also the commitment of making a difference to customers’ outcome.. This speech is sharing some digital marketing practice and digital tools, focusing on customers’ challenge in the journey of precision health, which leads to win-win outcomes for medical device business.
Eva Liu，Marketing Director-Public Segment，GE Healthcare
16:15-17:00
Explore a new patient-centered business model
Kevin Li，VP, Emerging Market CIO at GSK
17:00-17:45
Digital Innovations in Pharmaceutical Sales & Marketing: how to create 360 degree view and combine with classical non-digital innovations
In this talk we discuss Digital Innovations in Pharmaceutical Sales & Marketing and how to create 360 degree view and combine with classical non-digital innovations. It is very important to coordinate digital innovations with non-digital activities, field force, sampling, and other programs. We also discuss challenges of this integration and how to create a perfect coordination to achieve results.”
Igor Rudychev, PhD, MBA (Booth)，Sr. Director, Insights and Analytics–Hematology & Faslodex，AstraZeneca Pharmaceuticals
Day-2 (Friday, March 22)
The landing of pharmaceutical companies´ digital marketing (strategies)
9:00-9:45
Customer acquisition and conversion has become one of the biggest challenges in medical industry
* How medical enterprises cope with OTC Marketing in this mobile social era, solving problems of data connection, omni-channel acquisition, PC to Mobile acquisition solution, activation, retention through factory, dealer, store and customer?
* How prescription and medical instruments increase key decision maker’s visits, acquisition efficiency, share of mental and purchase priority of specialists and doctors in prescription and medical instruments?
* When the era of mobile social is coming, how Martech and SCRM can help medical sellers?
BesChannel has served Bayer, Shineway, WuXi App Tec, AB Cochlea, 111 Yao, Evercare and the whole industry chain, which will bring you four methods of digital marketing in medical industry for 2019.
Davis Pang，Founder & COO of BesChannels
9:45-10:30
Drive the combination of medical health field and Internet technology ,to create an innovation patient health management service model with comprehensive , life-cycle integrated
Summer Xia，Meta Franchise Head，Novartis
10:30-10:50 Coffee Break
10:50-11:40
Cost effectiveness control of multi-channel marketing
Catherine Yu, Marketing Director, MerckGroup
11:40-12:30
Consumer goods for health under the assault of e-commerce
Veronique Baron-Wunderle，VP Marketing High Growth Market, Beckman Coulter
12:30-13:30 Lunch Break
13:30-14:15
The better way to win the market game in the generic drugs consistency evaluation
market structure
Policy is a powerful dose has started a double voice cracker of opportunity and challenge between domestic and foreign enterprises.
Driving the marketing promotion via digital marketing ?
Cooperating with contract sales organizations to cover the marketing gap?
Providing an accurate medical solution with health big data ?
Exploring a new business models?
Moderator: Catherine Yu，Marketing Director，MerckGroup
Summer Xia，Meta Franchise Head，Novartis
Chen Biao,Associate Marketing Director，Johnson & Johnson Medical-DePuy Synthes
Johnson WANG, Vice General Manager, Fosun
Zhiquan Song, Director of Marketing, Sanofi
Snow Gao，Commercial Excellence Head & Respiratory BU Head，GSK
Yantao Yang ,Head of field Operatation-NIN mainland ,Nestle (China) Ltd.
Chris Wang，Marketing Director，Roche Diagnostics
14:15-15:00
How to create a patient-centered medical ecosystem with Internal and external collaborative innovation
Charlie Bai, VP IT & CIO, Greater China and Korea, Eli Lilly China
15:00-15:30 Coffee Break
15:30-16:15
Realizing the landing of pharmaceutical companies´ digital marketing strategy by digging accurate data
Alan Tsai，Marketing Director,Cardinal Health
16:15-17:00
Digital practice of medical communication and doctor-consumer digital communication closed-loop marketing
Chris Wang，Marketing Director，Roche Diagnostics
How AI will help digital pharma marketing upgrade its efficiency
Tianhong Tan，General Retail Manager，JD Pharma
17:00-17:45 Panel Discussion
How to create the closed loop of sales for pharma industry´s digital marketing?
TBD
Cocktail Party
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