第十五届武汉电子商务国际会议

信息系统协会中国分会研讨会

研讨会主题: 电子商务研究前沿

研讨会目的： 这一论坛将展示最新的电子商务研究。三篇论文采用不同的方法研究了电子商务的热点问题，目的是在研究课题与方法论方面对参与者均有启发。 
主席: 林丽慧, 清华大学
发言人: 
发言题目: Weather and Mobile Purchases: Evidence from a 10-Million-User Field Study
张诚,复旦大学信息管理与信息系统教授
发言题目: Motivational differences across post-acceptance IS usage behaviors
李希熙, 清华大学经济管理学院管理科学与工程系助理教授
发言题目:Advertising, Consumer Traffic, and the Role of Market Mobility in Electronic Markets
林丽慧, 清华大学经济管理学院管理科学与工程系副教授

张诚
复旦大学信息管理与信息系统教授
发言题目: Weather and Mobile Purchases: Evidence from a 10-Million-User Field Study
发言摘要:
本研究通过对一千万智能手机用户的现场试验，研究了天气对人们购买决策的影响。结果表明，晴天比阴天更能吸引用户做出购买决策，且不同的心理暗示在不同天气下效果不同。
个人简历:
张诚是复旦大学信息管理与信息系统教授。他目前的研究兴趣包括信息战略，电子市场，定量分析和IT扩散。他的作品已经发表在Computer and Human Behaviors, Decision Support Systems, Electronic Commerce Research and Applications, Electronic Markets, IEEE Transactions on Engineering Management, IEEE Transactions on Professional Communication, Information & Management, Information & Management, International Journal of Electronic Commerce, International Journal of Production Economics, International Journal of Production Research, Journal of the American Society for Information Science and Technology, Journal of Global Information Management, Journal of International Marketing, Omega, PLOS One, Simulation Modeling Practice and Theory等期刊上。他目前担任Journal of Global Information Management and IEEE Transactions on Professional Communication编委。

李希熙
清华大学经济管理学院管理科学与工程系
发言题目: Motivational differences across post-acceptance IS usage behaviors
发言摘要:
我们定义了两种科技接受后期员工的信息系统使用行为。常规使用（routine use）指员工在工作中例行标准化的使用信息系统，创新使用（innovative use）指员工在工作中发现使用信息系统的新方式。我们用动机理论（motivation theory）作为总的理论框架来理解常规使用和创新使用，并从社会心理科学引进丰富内部动机（Rich Intrinsic Motivation）的概念，提出信息系统使用场景下的丰富内部动机（Rich Intrinsic Motivation toward IS Use）。其具体包括三类内部动机，即成就内部动机（intrinsic motivation toward accomplishment），学习内部动机（intrinsic motivation to know），和刺激内部动机（intrinsic motivation to experience stimulation）。我们同时考虑信息系统使用场景下的外部动机，即感知有效性（perceived usefulness），对于常规使用和创新使用的影响。我们进一步针对三种丰富内部动机和外部动机分别对于常规使用和创新使用的相对性影响，和个人科技创新性（personal innovativeness with IT）对于三种丰富内部动机和创新使用关系中的调节作用提出理论假设。通过问卷方式，我们调查了193位在中国某大型电信服务公司市场部门工作并需要在日常工作中使用商业智能系统（business intelligence system）的员工。根据分析结果，我们发现：1）外部动机对于常规使用的影响大于三种丰富内部动机，2）学习内部动机和刺激内部动机对于创新使用的影响大于外部动机和成就内部动机，3）个人科技创新性对于三种丰富内部动机和创新使用的关系都有正向的调节作用。我们的研究结果对于信息科技接受后期员工如何使用信息系统的方式提出新的见解。
个人简历:
李希熙博士现为清华大学经济管理学院管理科学与工程系助理教授。在加入清华经管学院之前，在佐治亚州立大学J.Mack Robinson商学院从事博士后研究，在香港理工大学获得荣誉学士学位和博士学位。主要研究方向包括，企业信息技术创新使用，知识管理，动机理论，医疗信息技术等。近年来在Information Systems Research, Behavior and IT 等学术期刊，以及ICIS，AOM，WHITE等学术会议都有论文发表。

林丽慧
清华大学经济管理学院管理科学与工程系
发言题目: Advertising, Consumer Traffic, and the Role of Market Mobility in Electronic Markets
发言摘要:
互联网零售商通常投入巨额广告费用以吸引用户流量。零售电商是否应与竞争对手正面交锋争夺消费者？对于流量的相关决策是否会影响电商的定价策略？市场特性是否影响商家的决策与利润？本文试图回答上述问题。我们发现与竞争对手做同样的广告投入不一定是零售电商的最优策略；在市场均衡时，两家电商总是选取不同的广告投入水平。本文还发现，较低的广告成本会鼓励商家增加广告，但会造成较高的产品价格，有些（而不是全部）情况下利润会增加。我们进一步发现，序列决策博弈的情况，与同时决策博弈的情况相比，商家广告投入更低，产品价格更低，而商家利润更高。
个人简历:
林丽慧博士现为清华大学经济管理学院管理科学与工程系副教授。她在清华大学获得工学士学位，在奥斯汀德克萨斯大学获得经济学博士学位。她的研究兴趣包括crowdsourcing, knowledge management, health care IT, open source, licensing of intellectual property, open innovation, IT investment，等。她的作品已经发表在Management Science, MIS Quarterly, Journal of Management Information Systems，Decision Sciences, Journal of Product Innovation Management, Electronic Commerce Research and Applications, Managerial Finance, 等期刊。曾经或正在担任Journal of the Association for Information Systems, Decision Support Systems, Electronic Commerce Research and Applications等期刊编委。

主题发言人：Kai H. Lim

Kai H. Lim, Chair Professor of Information Technology Innovation and Management and Director of Research and Ph.D. Program at the Information Systems Department, City University of Hong Kong. His research interests include cross-cultural issues related to information systems management, IT-enable business strategy, e-commerce, social media, mobile commerce and human-computer interactions. He is currently serving his second term as a Senior Editor of MIS Quarterly and has served on the editorial board of ISR, MISQ, and JAIS. His research has appeared in MIS Quarterly, ISR, JMIS, and JAIS. Prior to joining CityU, he was on the faculty of Case Western Reserve University and the University of Hawaii. He has won numerous teaching and research awards, and is one of the top-ranking teachers teaching in the CityU’s EMBA program. He has conducted executive training in Beijing, Guangzhou, Shanghai, and Hong Kong. He is also an Honorary Professor at Fudan University and Wuhan University, China.
Tentative Title: Imperfect Recommendations in Mobile Personalization on Unplanned Purchase
Abstract： 
As more and more consumers conduct their online purchases via mobile devices, the current ways of web-based personalization need to be revisited. By tracking consumers’ browsing and purchase history, web personalization generates taste-matched recommendations for each consumer to stimulate purchases. In addition to taste-matching, mobile personalization can match recommendations to a person’s physiological need and current location. These two additional features, referred to as need-matching and location-matching, are believed to be enablers of unplanned purchase. However, merchants may not be able to generate recommendations that meet all personalization criteria (for instance, a product matched to a consumer’s taste and need may not be available in a nearby shop). Hence, mobile recommendations may be imperfect. In this presentation, the speaker will outline a series of field experiments that examine whether and how imperfect recommendations may induce unplanned purchase, and whether and how it depends on consumer mood. Drawing on the theory of mood management, the pivotal role of mood on influencing consumer’s unplanned purchase toward imperfect recommendations was theorized. The findings of the field experiments are 1) taste-matched imperfect recommendations arouse urge to buy for consumers in a positive mood; 2) for taste-and-need-matched recommendations, location-matching exerts a stronger effect on the unplanned purchase action for consumers in a negative mood than those in a positive mood; and 3) a partial descriptor that hides the unpleasant feature of an imperfect recommendation is more effective in triggering unplanned purchase for consumers in a positive mood (but not for those in a negative mood) than a complete descriptor that presents both pleasant and unpleasant features of the imperfect recommendation. Theoretical and practical implications will be highlighted.
      
 

主题发言人：Varun Grover

Varun Grover is the William S. Lee (Duke Energy) Distinguished Professor of Information Systems at Clemson University. He has published extensively in the information systems field, with over 200 publications in major refereed journals. Over ten recent articles have ranked him among the top four researchers based on number of publications in the top Information Systems journals, as well as citation impact. Dr. Grover has an h-index of 72 and over 23,000 citations in Google Scholar. Thompson Reuters recognized him as a Highly Cited research in 2013. He is Senior Editor for MISQ Executive, Section Editor of JAIS, and Senior Editor (Emeritus) for MIS Quarterly, the Journal of the AIS and Database. He is currently examining the impacts of digitalization on individuals and organizations. He is recipient of numerous awards from USC, Clemson, AIS, DSI, Anbar, PriceWaterhouse, etc. for his research and teaching. He is a Fellow of the Association for Information Systems. For more details please go to: varungrover.com
 
Title: Keeping It Interesting: Injecting Innovation in Information Systems Theory
Abstract
 
This talk will discuss the general state of Information Systems (IS) research with a particular emphasis on the script we follow to successfully conduct and publish research. I will argue that while IS research has progressed significantly over the years, we engage in a lot of mid-level theory building that is useful, but may come at the cost of working on the "edges" with innovative theory and strong data. I will also discuss ways in which the field can more effectively borrow theories as well as build its own interesting theories. With the explosion of digitization, I argue that this is a point of inflexion for the field that makes it important to expand and advance of the treatment of theory.

Workshop Important Dates
Workshop Date:            
Friday, May 27, 2016, 8:30am-16:45pm

Location:    
China University of Geosciences, Wuhan, Hubei, China 
Chair:            
Prof. Weiguo Fan, Virginia Polytechnic Institute and State University, USA 
Presenters:  
Prof. Kanliang Wng, Renmin University of China, China 
Prof. Xiangbin Yan, Harbin Institute of Technology, China 
Prof. Rong DU, Xidian University, China 

Faculty Presentations 
Title: Will background color impact users' need for uniqueness on customization websites?
Kanliang Wang , Renmin University of China, China
Title: 在线社区的用户贡献行为与动机
Xiangbin Yan , Harbin Institute of Technology, China
Title: From Boundary Spanning To Creolization: An Empirical Study of Cross-Cultural Processes’ Role in Global Sourcing of IT Services
Rong Du , Xidian University, China

Students Presentations (accepted papers) and Faculty Comments
 
Panel Discussion –Analytics in the Internet + Era 
Chair: Prof. Weiguo Fan
Panelists: Profs. Kanliang Wang, Xiangbin Yan, Rong Du

GRADUATE STUDENTS WORKSHOP

研讨会主题: 互联网+ 时代的中国电子商务发展

Purpose of Workshop: This workshop is offered for graduate students who are interested in research areas related to information systems, e-commerce, or e-business domains to interact with distinguished scholars. The invited distinguished scholars in information systems will share their up-to-date research topics with participants. Graduate students whose papers are accepted can obtain valuable feedbacks from these scholars and audiences during the presentation. Moreover, the interaction among participants could extend knowledge networks in related domains. Doctoral students and presenters will discuss current directions in IS and e-business research, based on their research work. The faculty will give individual presentations that offer opportunities for students to learn about current perspectives on theory, methods, modeling, and empirical and interdisciplinary research. The faculty will also explore different research directions in smaller breakout groups. The workshop will conclude with a panel discussion to help students understand and synthesize the main learning goals.

Workshop时间: 2016年5月27日全天
主席:
Weiguo “Patrick” Fan, Professor,Virginia Tech
报告人:
Title: Will background color impact users' need for uniqueness on customization websites?
王刊良,管理科学与工程系教授,中国人民大学
Title: 在线社区的用户贡献行为与动机
闫相斌, 经济管理与人文社会科学研究院副院长，哈尔滨工业大学
Title: FROM BOUNDARY SPANNING TO CREOLIZATION: AN EMPIRICAL STUDY OF CROSS-CULTURAL PROCESSES’ ROLE IN GLOBAL SOURCING OF IT SERVICES
Rong DU,Professor,XiDian University, China

王刊良
管理科学与工程系教授,中国人民大学
Title: Will background color impact users' need for uniqueness on customization websites?
Abstract:
As well known that web background color will affect users' emotions, so as to change their purchase behavior, how color influences consumers' customizing behavior has not been well studied. Need for uniqueness is a good variable to reveal consumer's customizing behavior. However, there's no previous research that studied color effect on need for uniqueness. Previous studies have shown that different surrounding color causes people to perceive the environment differently, e.g., danger or peaceful. Other research showed that in different environment, people may have different inclination towards the group, leading to different customizing behavior. Combining these two theories, we hypothesize that color would affect customizing behavior as well. This study aims to find out whether and how web background will change users' customizing behavior. A lab experiment was done to illustrate this relationship. Results showed that color significantly affects need for uniqueness, in which way to change users' customization result and purchase intention. More specifically, blue increases need for uniqueness while red doesn't have significant effect. The implication for this study is twofold. First, this study adds the mechanism of how color affects need for uniqueness to the existing body of knowledge. Second, this research provides a guideline for vendors to improve web color design.
Bio:
Kanliang Wang is a Professor in Information System at School of Business, Renmin University of China. His research interests include IT/IS adoptions, e-commerce strategy, decision analysis and support systems. His papers have appeared in Communications of the ACM, Information Management, Decision Support Systems, The DATA BASE for Advances in Information Systems, Information System Frontiers, Computer in Human Behavior, International Journal of Human-Computer Interactions, Information Technology and Management, and so on.

闫相斌
经济管理与人文社会科学研究院副院长，哈尔滨工业大学
Title: 在线社区的用户贡献行为与动机
Abstract:
在线社区是用户通过互联网进行交流、相互影响的虚拟社区。用户生成内容是在线社区得以生存和发展的最重要元素，而用户是在线社区中内容生成及传播的关键，理解用户在线社区中的贡献行为及动机是十分重要的。针对初次参与社区贡献，用户主要受社区口碑、好友推荐、内心好奇及市场营销等因素影响。用户的持续贡献动机主要受社区体系设计、激励机制、社区中社会网络位置、用户心理等几方面因素影响。在线社区中的贡献内容主要包括信息与知识、情感与陪伴等，而情感与陪伴等贡献在大部分研究中均被忽略。我们基于亲社会行为理论，社会资本、社会交换、社会认知理论，研究了不同贡献内容的持续贡献行为和动机，从利他、社会曝光、形象、互利等角度探索信息、情感、陪伴等内容的持续贡献行为和动机。
Bio:
闫相斌，哈尔滨工业大学经济管理与人文社科研究院副院长，哈尔滨工业大学管理学院管理科学与工程系主任，美国亚利桑那大学博士后、高级访问学者。研究兴趣包括电子商务，社交媒体分析，社会网络分析和商业智能，在国际主流期刊和会议上发表论文70余篇，如Journal of Informetrics, Computers in Human Behaviors, Scientometrics, International Journal of Medical Informatics，Information Systems Frontiers等。多项研究成果获科技奖励，并被政府部门和大型企业采用。

Rong DU
XiDian University, China
Title: FROM BOUNDARY SPANNING TO CREOLIZATION: AN EMPIRICAL STUDY OF CROSS-CULTURAL PROCESSES’ ROLE IN GLOBAL SOURCING OF IT SERVICES
Abstract:
The key role of cross-cultural processes in identifying drivers of success in global sourcing of IT services has not been as well researched as knowledge sharing and process innovation. In this research, we theorize why and how cross-cultural processes affect performance in IT global sourcing. We address this research gap through a newly-created construct, “creolization,” and link it by association with other constructs such as knowledge sharing, process innovation and performance. We identify four dimensions of the creolization construct, labeled as boundary spanning, cultural hybridity, mixed identity and network expansion. A multi-phased field study in China investigated how creolization impacts the offshore provider’s knowledge sharing, process innovation, and performance. Phase 1 involved a qualitative assessment of our conceptualization, and Phases 2 and 3 a quantitative assessment of our instrumentation of creolization. Across the three phases, 317 knowledge workers shared their views about the place of cross-cultural processes in vendor outsourcing success. Results support our fundamental propositions about the role of cross-cultural processes in global sourcing of IT services by indicating that creolization is positively associated with knowledge sharing, which has a sizable, positive influence on performance. These findings enhance our theoretical understanding of cross-cultural processes and provide practical implications for IT global sourcing.
Bio:
Rong Du is a professor at the School of Economics and Management, Xidian University, China. She worked as a visiting professor in the Department of Computer Information Systems, Georgia State University, US, the Department of Information Systems and Computing, Brunel University, UK, and the MIS Department of Quinn School of Business, University College Dublin, Ireland. Her research interests include trust in IT/IS and knowledge management. She has published papers in the Journal of Global Information Management, Journal of Strategic Information Systems, Expert Systems with Applications, European Journal of Operational Research, Chinese Management Studies, etc. She is a scholar selected into the New Century’s Excellent Talent Supporting Program by the Ministry of Education in China.