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推荐会议：2025（第七届） 世界细胞治疗与再生医学大会暨展览会
发票类型：增值税普通发票 增值税专用发票
There has been an increase in the inherent risks involved with marketing and engaging with physicians in China, with various high profile incidents. Digital is becoming the major tool with which to overcome the risks involved and optimize marketing/sales. The 2nd Annual edition of Digital Pharma China will focus on many aspects of digital innovation, including four major themes: measurement, compliance, engagement, and integration. We look forward to welcoming you to learn and network with your peers at the leading digital pharma marketing conference in China.
| Agenda Day 1 | Thursday July 17, 2014 | |||
| 7:45AM | Registration & Morning Coffee | ||
| 8:30AM | Opening Remarks from the Chair | ||
| 8:40AM | International Case Study | ||
| Leveraging the Innovations Utilized within Consumer Marketing and Developing a Campaign Plan of Action for Digital in China Pharmaceuticals | |||
| Sameer Desai, Head of Consumer Healthcare - Asia, Latin America, Middle East & Africa,MUNDIPHARMA | |||
| 9:10AM | Dedicated Session Specific Q&A | ||
| 9:20AM | Integrating CLM with SFE | ||
| Why sales force effectiveness (SFE) system is not working in China today? | |||
| How to close the loop of sales force, marketing and medical? | |||
| What critical business intelligence (BI) has to be flowing within the loop? | |||
| Who are the key stakeholders of close loop marketing (CLM)? | |||
| How to integrate CLM execution to really improve SFE? | |||
| Tony Zhang, Managing Partner, BIZPRO INTERNATIONAL | |||
| 9:50AM | Dedicated Session Specific Q&A | ||
| 10:00AM | Morning Coffee | ||
| 10:30AM | Case Study | ||
| Sales Force Excellence: Go Beyond Traditional SFE | |||
| China pharmaceutical SFE chronicles | |||
| 2013: the crossroads | |||
| SFE vs. SFE: excellence vs. effectiveness | |||
| 3P: platform, process and people | |||
| Meilin Li, Head of Commerical Operations Excellence, ABBOTT EPD CHINA | |||
| 11:00AM | Dedicated Session Specific Q&A | ||
| 11:10AM | International Case Study | ||
| The New World of Digital Releases, aka "What Happens after we Buy the Tablets?" | |||
| New communication platforms are transforming marketing and corporate communications, creating new digital capability needs across the organization. We'll discuss these key questions: | |||
| What are the digital capability priorities? | |||
| How do we accelerate our learning curve to deliver more effective digital capability sooner? | |||
| Who needs to be engaged and how do we engage? | |||
| How can potential derailers be identified and solved proactively? | |||
| What are some ways to engage the C-Suite for support? | |||
| How to manage rising and sometimes unrealistic expectations? | |||
| When do we sleep? | |||
| Julie Collins, Director, Global Digital Marketing, ALCON LABORATORIES (A NOVARTIS COMPANY) | |||
| 11:40AM | Dedicated Session Specific Q&A | ||
| 11:50AM | Session Title TBC | ||
| Harry Wang, General Manager, INVENTIV HEALTH (CHINA) | |||
| 12:20PM | Dedicated Session Specific Q&A | ||
| 12:30PM | Networking Luncheon | ||
| 1:30PM | eHealth @Bayer Pharma AG: a Case Study for China Review | ||
| Establishing mobile and electronic governance that drives innovation | |||
| Implementing eHealth through corporate open innovation and marketing excellence programs | |||
| Lessons learned and 'leveragability' to China | |||
| Christian Schulze, Senior Global Consumer Digital Marketing, BAYER PHARMA AG | |||
| 2:00PM | Dedicated Session Specific Q&A | ||
| 2:10PM | Meeting Customer Needs with Smartphone Apps - A case study from Australia | ||
| With 47% smartphone penetration in China*, smartphone application are becoming an important added value offering for Pharmaceutical companies. Hear from Sanofi Australia's Andrew Moore on recent healthcare apps that they have launched in Australia, the challenges they faced and innovative techniques used in promotion. | |||
| Find the opportunity of unmet needs | |||
| Integrate smartphone app into your marketing mix | |||
| Apply innovative techniques to promote your App | |||
| Andrew Moore, Head of Multi-Channel Marketing - Pharma Operations, SANOFI AUSTRALIA | |||
| 2:40PM | Dedicated Session Specific Q&A | ||
| 2:50PM | Afternoon Networking Break | ||
| 3:30PM | "Play by the Rules" - Xian Janssen Digital Playbook Sharing | ||
| On-line compliance constraints and risk in China RX business | |||
| Xian Janssen digital working process | |||
| Xian Janssen digital council team and RACI (roles and responsibilities) | |||
| Digital playbooks and SOPs sharing | |||
| Yu Xinzhong, Associate Director, Multi-Channel Communications, Lead Xian Janssen Digital Council, XIAN JANSSEN | |||
| 4:00PM | Dedicated Session Specific Q&A | ||
| 4:10PM | Digital Marketing Experiences and Lessons Learned from Eli Lilly China | ||
| Jue Wang, Associate Brand Director, ELI LILLY | |||
| 4:40PM | Dedicated Session Specific Q&A | ||
| 4:50PM | Close of Day One | ||
| Agenda Day 2 | Friday July 18, 2014 | |||
| 7:45AM | Registration & Morning Coffee | ||
| 8:30AM | Opening Remarks from the Chair | ||
| 8:40AM | How Does New Media Change the Healthcare Service Ecology? | ||
| Changing healthcare service ecology in a social medial environment | |||
| Role of professional online/mobile healthcare media in the ecology | |||
| Case study of CN Healthcare Media | |||
| Hong Zhao, CEO & Founder, CN HEALTHCARE | |||
| 9:10AM | Dedicated Session Specific Q&A | ||
| 9:20AM | Online Clinical Case Study: When Old Dog Meets New Tricks | ||
| What is good content for doctors? | |||
| Why online clinical case study is so "good"? | |||
| Online clinical case study + online comments + online quiz = ? | |||
| What can we expect from future online clinical case study? | |||
| Stanley Li, Founder, DXY.CN | |||
| 9:50AM | Dedicated Session Specific Q&A | ||
| 10:00AM | Morning Coffee & Networking Break | ||
| 10:30AM | International Case Study Optimizing Launch Success in a Dynamic Environment: Tips and Tricks | ||
| Core framework to consider for optimizing launch success | |||
| Do's and don'ts | |||
| Regional learning's | |||
| Changing access environment | |||
| Case studies | |||
| Erin Federman, Sr. Manager, Global Marketing & Commercial Development, XELJANZ RA, PFIZER, INC. | |||
| 11:00AM | Dedicated Session Specific Q&A | ||
| 11:10AM | Digital Marketing, SFE and CLM - Optimizing Your Strategy and Catering to Your Customer Base | ||
| Spencer Yu, Senior Manager, Multi-Channel and CLM, DRCOM | |||
| 11:40AM | Dedicated Session Specific Q&A | ||
| 11:50AM | "Being Customer Centric in Pharma" - Are we Ready, Are Our Customers Ready and Opportunities | ||
| Delivering customer centric capabilities: the challenges and opportunities | |||
| Ensuring your customers are ready for innovation | |||
| How to shape core country capabilities | |||
| Multi-channel marketing | |||
| Physician programs | |||
| Patient programs | |||
| Profiling international regions outside of Europe | |||
| Nitin Kapoor, Director, Commercial Capabilities & Global Lead - New Commercial Model, ASTRAZENECA | |||
| 12:20PM | Dedicated Session Specific Q&A | ||
| 12:30PM | Networking Luncheon | ||
| 1:30PM | Case Study | ||
| Revolutionize your Rx commercialization in China with a Digital Mindset | |||
| The digital wave is shaping the ecological system of Rx commercialization in China | |||
| Why current digital projects are not sustainable in Rx, including cases | |||
| What we need to do differently to embed Digital mindset in sales & marketing of Rx business | |||
| Roger Liu, Head of Growth Strategy, GLAXOSMITHKLINE, CHINA | |||
| 2:00PM | Dedicated Session Specific Q&A | ||
| 2:10PM | The Importance of Search During the Early Development of your HCP Multi-Channel Marketing Strategy, Learning's from Australian Doctor's Online Behavior and Similarities to Chinese Doctors | ||
| Similarities of doctors online behavior in Australia and China | |||
| Influence of online information to change HCP prescribing behavior | |||
| Research into how doctors search for information | |||
| The importance of your search strategy to increase the effectiveness of your multi-channel programs with HCP's | |||
| Thinking of search first and not at the end of your communication strategy | |||
| Search is the doctor's new stethoscope | |||
| Stan Bilinski, Multi-Channel Marketing Lead, Australia/NZ, PFIZER | |||
| 2:40PM | Dedicated Session Specific Q&A | ||
| 2:50PM | Afternoon Networking Break | ||
| 3:30PM | How to Grasp Wexin's Opportunity: Media Changes and it's Challenge to Pharmaceutical Companies' Marketing Communications | ||
| Trend and Direction: Social media and it's shock to the media industry in China | |||
| Wexin's challenge to pharmaceutical companies' marketing communication strategy | |||
| Content is king: the new model of marketing communication and case studies | |||
| Qirui Chen, Founder and Chief Editor, Medical Community, YXJ | |||
| 4:00PM | Dedicated Session Specific Q&A | ||
| 4:10PM | Closing Comments from the Chair | ||
| 4:15PM | Close of Conference | ||
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2014-07-17 08:00 至 2014-07-18 18:00
